A significant financial milestone has already been reached by the much awaited Kartik Aaryan flick Bhool Bhulaiyaa 3, even as anticipation for its theatrical release grows. Bhool Bhulaiyaa 3 has recovered about 90% of its production expenses through enormous non-theatrical deals, meaning that it will probably start turning a profit on the day it opens.
A hefty agreement worth Rs. 135 crore has been signed by the movie for its digital, satellite, and music rights. The internet streaming rights have been acquired by Netflix, the satellite distribution rights have been acquired by Sony, and the music rights are still held by T-Series, as part of their ongoing collaboration. Just Rs. 15 crore of the film’s Rs. 150 crore production budget remains to be recovered through box office revenues thanks to this outstanding pre-release package.
The movie is expected to turn a profit on its first day of release because there isn’t much more to spend to break even. Bhushan Kumar of T-Series, who is producing Bhool Bhulaiyaa 3, stands to earn handsomely from this financial arrangement. With nearly assured profitability, the film is well-positioned for a successful theatrical run thanks to its robust pre-release revenue from non-theatrical channels.
The power of the Bhool Bhulaiyaa series is demonstrated by this early financial success. The 2007 original, starring Akshay Kumar, grabbed hearts with its unique blend of comedy and horror. Kartik Aaryan’s huge success in the 2022 sequel, Bhool Bhulaiyaa 2, further cemented the franchise’s success. Trade analysts are enthusiastic about the third installment’s box office potential as it gets ready for release on big screens, projecting it to rank among the top-grossing pictures of the year.
The calculated pre-release agreements with big names like Sony and Netflix demonstrate how popular Bhool Bhulaiyaa 3 is. The film is creating a lot of hype, and music distributors, streaming services, and television networks are keen to cash in on it. This further validates the popularity of the horror-comedy genre and Kartik Aaryan as a star.
Fans and industry experts alike are excited to watch how Bhool Bhulaiyaa 3 will fare at the box office as the movie gets ready for its Diwali release. Nonetheless, it is evident that this Kartik Aaryan film is well on its way to become one of the most successful projects of the year, since 90% of its costs have already been recouped.
