Today, Adar Poonawalla-led Serene Productions declared that it has signed a legally binding contract to invest INR 1,000 crore in India’s top production company, Dharma Productions and Dharmatic Entertainment (together, “Dharma”), owned by Karan Johar. Serene Productions will control 50% of Dharma after this investment, with Karan Johar holding the remaining 50%.
As the Executive Chairman, Karan Johar will lead the company’s creative vision, and as the Chief Executive Officer, Apoorva Mehta will collaborate with Karan to drive the organization’s strategic direction and operational excellence.
India’s entertainment sector has grown significantly as a result of increasing internet penetration and a varied audience that demands globally relevant, high-caliber material on a variety of platforms. By fusing Adar Poonawalla’s resources and strategic skills with Dharma’s rich storytelling tradition, Serene Productions and Dharma want to take advantage of these prospects. The collaboration integrates cutting-edge technologies and innovative production techniques with the goal of further revolutionizing content development, delivery, and audience interaction.
Serene Productions and Dharma want to push the frontiers of creative storytelling while satisfying the changing needs of today’s tech-savvy audience by utilizing this synergy. Together, they hope to influence how entertainment is presented to generations that were raised on the internet, embracing new media and formats to tell gripping stories that captivate and inspire people all over the world. In an era where audiences and entertainment platforms have a more dynamic and engaged interaction than ever before, our cooperation is a revolutionary step toward boosting the Indian entertainment industry on a global scale.
“I am delighted to have the opportunity to partner with one of the most iconic production houses in our nation, along with my friend Karan Johar,” Adar Poonawalla stated in reference to the alliance. In the upcoming years, we intend to establish and expand Dharma and reach even higher altitudes.”
Executive Chairman of Dharma Karan Johar commented on the collaboration, saying, “Dharma Productions has always been associated with emotional storytelling that embodies the spirit of Indian culture. My work has been committed to realizing my father’s aim of making pictures that have a lasting influence. Together with our dear friend Adar, who is a remarkable visionary and innovator, we have the opportunity to take Dharma’s legacy to new heights. This collaboration is the ideal fusion of our inventive business plans with our talent for moving audiences to tears via storytelling. It’s about welcoming the future of international entertainment while respecting our heritage.
Dharma has had an incredible journey, and our partnership offers up a plethora of opportunities for producing content that appeals to audiences of all ages and demographics.”
Dharma’s CEO, Apoorva Mehta, stated: “I’ve seen Dharma grow over the years into a multifaceted content powerhouse. Our objective is realized with this relationship with Adar, ushering in a new era of convergence between global content, streaming, and cinema. It elevates the Indian entertainment ecosystem by allowing us to investigate new directions in content production and delivery. More significantly, this support enables us to pursue more ambitious creative endeavors.”
Source: Bollywood Hungama
