India’s longest-running adventure reality show, MTV Roadies, is back with a bang, marking 20 legendary years of reinventing young reality entertainment! Karizma, the hero On January 11, 2025, MTV Roadies Double Cross, co-powered by Avvatar Sports Nutrition and POCO, will debut, promising a season unlike any other. An era of unparalleled drama and intensity will be ushered in by the new theme, Double Cross, which will make loyalty extremely strained, relationships brittle, and trust scarce. Every Saturday and Sunday at 7 PM, the show debuts on JioCinema and MTV.
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A formidable cast of gang leaders joins host Rannvijay Singha, who is back. Rhea Chakraborty returns to defend her winning record, while Prince Narula celebrates his eighth year on the show. Youth star Elvish Yadav arrives as a fiery new member, and Neha Dhupia makes a spectacular return to the show. MTV Roadies promises to enthrall a wider audience this season with its captivating ensemble of characters from a variety of backgrounds and experiences. The show seeks to attract new viewers while remaining faithful to its existing audience, reflecting the changing attitudes of today’s youth and guaranteeing a diverse and lively audience.
Hero Karizma, who represents strength, style, and the spirit of adventure, has signed on as the headline sponsor of MTV Roadies Double Cross. These strategic alliances, which are co-powered by Avvatar Sports Nutrition and POCO, enhance the show’s exciting journey and heighten the anticipation for both competitors and fans.
JioCinema provides unique stories that enhance the Roadies experience, which heightens the thrill. Roadies Battleground is a digital competition to win a coveted wildcard position in the journey, joining the show in the middle of the season to revolutionize the game. The Roadies Group Discussion (GD) Feed’s unadulterated drama will also be available to viewers for the first time in the show’s history. Fans can watch every pivotal moment leading up to the Roadies adventure thanks to this exclusive feature, which highlights the candidates’ whole journey from their first group conversations to their auditions. In order to provide viewers with more than just weekend viewing, Roadies GDs stream Monday through Friday at 7 PM.
Anshul Ailawadi, Business Head – young, Music & English, commented on this historic 20th season, saying, “MTV Roadies has defined youth entertainment for 20 years, evolving into an unforgettable pop-culture phenomenon.” The program stimulates action and aspiration and is a cultural force. Hero Karizma, Avvatar Sports Nutrition, and POCO join us on this historic season, reaching out to the show’s steadily expanding pan-India audience, bringing this history to life through meaningful collaborations that speak to the spirit of the Roadies.
“MTV Roadies, now in its historic 20th season, continues to be a powerful platform for brands to connect authentically with India’s dynamic Gen Z and Millennial audiences,” stated Vivek Mohan Sharma, Head of Branded Content and MTV Properties Revenue, in reference to the fruitful collaborations. This year’s partners, Hero Karizma, who personifies the excitement of riding adventures; Avvatar Sports Nutrition, which provides energy and endurance; and POCO, which combines cutting-edge technology with entertainment, all skillfully incorporate their goods and ideals into the plot of the program. This collaboration produces immersive, powerful brand experiences in addition to fostering real interaction with the target audience. The best platform for businesses to create affinity and motivate action is still Roadies.Ranjivjit Singh, Chief Business Officer (India Business Unit), Hero MotoCorp, commented on the collaboration, saying, “MTV Roadies” journey started with Karizma, the motorcycle that fueled the aspirations of millions of Indian explorers. In addition to becoming this innovative show’s first partner, Karizma served as inspiration for its basic concept. Additionally, we have a common history of inspiring young people and honoring the spirit of adventure. We’re thrilled to rekindle this legendary collaboration, which was crucial in forming India’s riding culture, as the Title Sponsor of MTV Roadies Season 20 alongside our legend, Karizma XMR. Beyond simply being a motorcycle, the Karizma XMR is a representation of performance, passion, and independence.We hope that this partnership will encourage a new generation to enjoy riding and to represent the unbreakable spirit of Roadies.
“With our dedication to supporting #ReconstructYourself via premium whey protein and sports nutrition supplements, Avvatar is excited to collaborate with MTV Roadies Double Cross, a program that epitomizes tenacity, perseverance, and the unwavering spirit of today’s youth,” says Akshali Shah, Executive Director, Parag Milk Foods. Our principles at Avvatar include strength and perseverance, which are perfectly matched with the struggles and adventures that are portrayed on Roadies. By working together, we hope to encourage the next generation to #Reconstruct their limits, push boundaries, conquer obstacles, and adopt a stronger, healthier lifestyle.
“Our partnership with MTV Roadies Double Cross demonstrates our dedication to delivering state-of-the-art technology that keeps people ahead of the curve,” stated Himanshu Tandon, Country Head – POCO India. It’s about giving achievers the resources they require to remain connected, flexible, and prepared to face any obstacle head-on. Karizma, the hero Co-sponsored by Avvatar Sports Nutrition and POCO, MTV Roadies Double Cross promises intense competition, audacious tactics, and exciting turns that will create an experience unlike any other!
